We use the creators as content producers for brands. The content that influencers create is not necessarily published on the influencer's social networks, but is licensed for the brand to use the content on their own digital platforms (i.e. social networks, website, e-commerce, etc).

The benefit of using this type of content is that it looks very natural and organic, and usually gets better metrics than a brand's own content. Also, it is very economical to produce and since it does not appear in the influencer's feed, it can give more details about the product.

We generate strategies for users to create content for the brand. Through incentives or promotions, we create dynamics that encourage users to generate content featuring the brand. Moreover, we license the best content so that the brand can make use of it..