Lina is a professional in Social Communication and International Relations. Her career at Goldfish has been highlighted by her leadership in renowned brands such as Pernod Ricard, McDonald's, Primax and Juan Valdez in Colombia. Since February, she joined Goldfish Mexico to drive market expansion, and is currently in charge of key accounts such as Citibanamex and Liverpool. His focus on innovation and adaptation to emerging trends has been fundamental to the creation of strategies tailored to each client and their results.