Lore is a Publicist with an emphasis in Digital Advertising with more than 10 years of experience in the industry. She has played creative leadership roles in different advertising segments; from ATL, traditional digital advertising, through BTL to specialize her creative and strategic thinking in the Influencer Marketing industry.

She strategically leads the creative team of the organization, ensuring compliance with the indicators assigned to her area, this, in order to ensure their strategic contribution and impact on the business.

Lore's professional purpose is based on prioritizing the well-being of her team, this is how she has turned humanity into the flag of her leadership, as she has discovered in it, the key to have committed and dedicated collaborators, who every day look for ways to raise their own level.

In addition, Lore practices roller derby, a skateboarding and contact sport that raises the bonds of solidarity in the community and works collectively to make this space not only a sporting scenario, but also a therapeutic and female empowerment one.