Communicate the launch of the new Cerave SA Smoothing line through a massive event that will gather press, influencers and opinion leaders to generate media noise and opportunities for content creation.

We created a disruptive event in which we broke with the aesthetics of the skincare category. We wanted to attract the attention of our guests from the very beginning, sending them a disruptive invitation that broke with the ordinary. During the event, they could enjoy different WOW moments that broke with the traditional concept of self-love, inviting attendees to question everything that was already established. For this, the creative development within these territories was fundamental and, not only from them, but also taking into account the editorial line of each influencer within the communication.