Objective
Generate awareness of Metamucil, through a group of ambassadors related to the target.
Strategy
We launched the #MetamucilChallenge, where ambassadors consumed the brand for 10 days and reported the real results.
Execution
We evaluated the ambassadors according to their organic and targeted results and, month after month, we kept them as replicators, inviting new ambassadors to the challenge.
%201.png)
.svg)